Smart In-Car Entertainment System
ACHIEVING $10K GMV IN 3 HOURS WITH A NEW ACCOUNT IN TWO WEEKS
Pierden In-Car Entertainment System delivers seamless CarPlay integration, bridging smartphones with 10M+ onboard entertainment resources. Precision audio tuning enhances driving ambiance, while intelligent driving aids and personalized scenarios redefine convenience. Elevating connectivity, simplicity, and joy for every journey.
Marketing Objectives
Areas
United States
Promotion
Areas
United States
Areas
Live
＄300K
first month
Promotion
Areas
＄300K
first month
Live
Achievement
＄10,000+
Promotion
Areas
＄10,000+
Achievement
Platforms
Promotion
Areas
Platforms
As one of TikTok's breakout products of the year, the project had seen weak performance. The brand sought to tap into new growth by focusing on live streaming.
Project Challenges:
Solution:
◎Localized Approach: The live streaming setup was 100% located in the U.S., with local IP environment, hosts, and stage design, ensuring U.S. localization.
◎Experience Leveraging: The operation team, with over a thousand live-streaming experience in China, brought their expertise to the U.S. market.
◎In-Car Live Stream: utilized the in-car streaming format to intuitively showcase the product's features, ensuring full audience comprehension.
Project Results:
◎Fast Growth from Zero to One: Achieved significant data growth within 14 days, with a single live stream generating over $10K GMV in just 3 hours.
◎First-Month Milestone: Reached over $300K GMV within the first month.
