Personalized novel reading app
USE MATRIX ACCOUNT TO BOOST EXPOSURE AND ACTIVATE DOWNLOADS
Literie is an innovative app that boasts a variety of features and benefits, including an extensive library of high-quality content and an intuitive interface. It offers a unique subscription service designed to cater to the diverse reading preferences of its users, ensuring a pleasurable reading experience.
LITERIE
Marketing Objectives
Areas
United States
Promotion
Areas
United States
Areas
Account Matrix
100+
Promotion
Areas
100+
Account Matrix
Total Views
8million+
Promotion
Areas
8million+
Total Views
Platforms
Promotion
Areas
Platforms
Literie faces challenges such as intense market competition, slow user growth, content localization issues, and low platform awareness.
Project Challenges:
Solution:
◎Broad Data Testing: Invested in hundreds of accounts for content testing, exploring possible combinations across different types of novel content and presentation formats.
◎High-Frequency Posting: In addition to establishing relevant content, high-frequency exposure was maintained through short videos to continuously engage users.
◎Multi-Platform Conversion: Beyond TikTok, tests were also conducted on platforms like Instagram and X, connecting multiple channels.
Project Results:
◎Created a tailored marketing account matrix for the brand, incubating over 100 accounts on TikTok to promote novel excerpts.
◎Wide reach to potential audiences: Over 3,000 videos were posted across the matrix accounts, accumulating over 8 million views and achieving a more than 100 million increase in download conversions.
